Whether it’s to tell an under-covered story or to extend your personal brand, freelance journalists are experimenting with launching their own communities and editorial products from newsletters and podcasts to Slack channels and live-streamed events. But how can you build an audience for your new venture? What tools and tactics can you use to turn your audience into a community that feeds your work?
This webinar will equip you with the know-how to take the next steps in developing an audience and give you ideas for engagement that can be applied throughout your journalism. The training is ideal for freelancers that have an initial idea for a community or editorial product or a running product that can be revamped.
💡 This recorded training covers:
- An introduction to several, easy-to-apply audience development tools and processes
- Ideas to help you identify target audiences
- Best practice online community building techniques to help grow the audience you want
- Innovative ways journalists are involving their audience in their work
- How to measure success and simple ways to set goals and test new ideas for growing your audience.
🖥️. Check the presentation included in this webinar here 👈
Watch training sessionLes journalistes sont souvent chargés de rendre compte des crises, de problèmes variés et de manière générale, de ce qui ne va pas dans le monde. Enquêter sur les personnes, les lieux et les communautés qui, au contraire, explorent les solutions possibles à certains de ces problèmes peut offrir une approche différente.
La manière dont nous informons sur les vaccins et les programmes de vaccination, peut avoir un effet néfaste sur leur acceptation. Dans ce domaine, le choix des mots, les décisions narratives, la présentation des données et la sélection des sources sont cruciaux.